Raisa Lopez-Rhoden

Raisa Lopez-Rhoden

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Internship Title: Product Marketing Manager, Instagram Shopping
Location: New York, NY
How did you find your summer internship?
On campus recruiting
Most interesting project/takeaway from the summer?
One main project I was tasked with was to conduct inbound research with industry leaders within key verticals -- fashion, beauty and streetwear -- to ultimately understand how Instagram can better support product launches on the platform and what it will take to evolve from a key marketing channel to a key sales channel for businesses across industry, size and business model.
What 1st Year CBS class/principal was most useful during your summer internship?
Digital Literacy for Decision Makers course which helped me to become familiar with key terms, concepts and ideologies common in the tech industry.
Job before CBS?
Product Development & Global Marketing, L'Oreal (SkinCeuticals brand)