Media Program News

Education Guru Chris Whittle Tries a Comeback with New School in Brooklyn

In the Media | November 14, 2019 | The Wall Street Journal

Topics: Media and Technology | Read Article

Why Meredith Bought Time Inc

In the Media | November 27, 2017 | CNBC-TV

Topics: Media and Technology | Read Article

Review: ‘Fifty Inventions’ Falls Short of Its Ambitions

In the Media | August 29, 2017 | The New York Times

Topics: Media and Technology | Read Article

The best thing I read all year — 2016

Media Program News | December 21, 2016

Professor Rita McGrath

Topics: Strategy | Read Article

Behind the Buzz

Media Program News | February 26, 2014

Jon Steinberg ??03, president and COO of BuzzFeed, is an innovator in an ever-changing industry. Catch his remarks at this year??s BRITE conference.

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Above and Beyond: Nancy McKinstry '84, CEO Wolters Kluwer

Media Program News | November 26, 2013

Wolters Kluwer CEO Nancy McKinstry '84 is building a legacy that goes far beyond ushering the global publishing company into the digital age.

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Push ads across devices to drive click-throughs, conversions

Media Program News | November 20, 2013

At the Mapping Mobile NYUStern conference, a New York University professor said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.

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Music Makers and Market Breakers

Media Program News | August 30, 2013

In a new book, Damon Phillips dives deep into the history of jazz to share often surprising lessons about how new markets rise and fall.

Topics: Marketing | Read Article

Smartphone Ads That Work

Media Program News | February 28, 2013

A consumer is on his smartphone, skimming the headlines and checking movie times at his local theater. A car ad appears at the top of his browser screen. Is such a small ad, coming when his attention is divided, effective?

Topics: Marketing | Read Article

The Networking Payoff

Media Program News | January 30, 2013

Topics: Marketing | Read Article