On March 6-7, Columbia Business School’s Center on Global Brand Leadership will host BRITE ’17 its annual conference that focuses on emerging trends in technology, innovation, culture, and branding. Celebrating its 10th year, this two-day conference fosters stimulating conversations with executives from top Fortune 500 companies including Google, FedEx, Jet.com, and Hyatt among others. Presentation topics consist of: how realistic is artificial intelligence represented in Hollywood, the future of luxury brands in a digital age, the future of agency-client relationships, innovation in health care, and creating great brands.
Additionally, BRITE founder, David Rogers will take attendees on a trip down memory lane to look at the lessons learned and the predictions that have been made, as well as share a look at the future and where digital transformation will be taking business in the next 10 years.
A full agenda for the event can be found here: http://briteconference.com/agenda/
The conference will be livestreamed at: http://briteconference.com/
This year’s featured speakers include:
- Dana Anderson, Senior Vice President & Chief Marketing Officer, Mondelēz International
- Maryam Banikarim, Global Chief Marketing Officer, Hyatt
- Jonathan Becher, Chief Digital Officer, SAP
- Andrew Kassoy, Co-Founder, B Lab
- Liza Landsman, President, Jet.com
- Carmen Medina, Former CIA Officer and Co-Author of Rebels at Work
- Betty Noonan, Chief Marketing Officer, Cree Inc.
- Vincent Ottomanelli, President, Ferragamo USA
- Jon Potter, Chief Marketing Officer, The Boston Beer Company
- Chris Welty, Senior Research Scientist, Google
Monday, March 6, 2017, 8:45 am – 7:00 pm
Tuesday, March 7, 2017, 8:20 am – 1:00 pm
Roone Arledge Auditorium, 1st Floor, Alfred Lerner Hall
116th Street and Broadway
New York City
About the Center on Global Brand Leadership at Columbia Business School
The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, the Center shows how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. The Center fosters a community of researchers, alumni, students, and business leaders from global corporations, agencies, and consulting firms to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing. For more information, visit www.gsb.columbia.edu/globalbrands.
About Columbia Business School
Columbia Business School is the only world-class, Ivy League business school that delivers a learning experience where academic excellence meets with real-time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School’s transformative curriculum bridges academic theory with unparalleled exposure to real-world business practice, equipping students with an entrepreneurial mindset that allows them to recognize, capture, and create opportunity in any business environment. The thought leadership of the School’s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School’s efforts have an immediate, measurable impact on the forces shaping business every day. To learn more about Columbia Business School’s position at the very center of business, please visit gsb.columbia.edu.
About the researcher
David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of...Read more.