The Marketing Division is thrilled to welcome three new faculty members in 2019:
Melanie Brucks recently received her PhD from Stanford. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations.
Elizabeth Friedman researches why consumers are often reluctant to buy certain items even when the items provide value, how consumers’ active goals can affect their decision process, and how small changes to the choice context can affect what consumers consider and the resulting choices they make. She was recently awarded her PhD from Yale.
Vicki Morwitz spent 28 years as a professor at the NYU Stern School of Business before joining the Columbia faculty. Her research focuses on the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages.