Marketing

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April 13, 2021

IBM Spinoff Joins a Long List of Questionable Corporate Names

Published in CNN Featuring Bernd Schmitt

April 11, 2021

Using Humor and Nostalgia, More Brands Are Putting Money and Clout behind Covid-19 Vaccine PSAs

Published in Forbes Featuring Bunny Ellerin

March 25, 2021

Would You Get a COVID-19 Vaccine from Your Dentist? 'Drillers and Fillers' Fight Pandemic

Published in USA Today Featuring Bunny Ellerin

March 25, 2021

Why Don’t We Use 900 Numbers Anymore?

Published in Marketplace Radio Featuring Eli Noam

March 19, 2021

Is It Time to Ditch the Sweatpants? Consumers Eyeing Dressier Fashion Styles Again

Published in CBS News Featuring Mark Cohen

March 11, 2021

The Return of One-to-One Commerce

Published in The Economist Featuring Mark Cohen

March 3, 2021

Reese’s New Peanut Butter Cup Is (Almost) All Peanut Butter

Published in The New York Times Featuring Silvia Bellezza

February 18, 2021

How Will Walmart Keep Its Sales Growth Going?

Published in Marketplace Radio Featuring Mark Cohen

February 16, 2021 | Marketing Press Releases

Why Businesses Should Make Sure Consumers Can See ‘Unfavorable’ Reviews of Their Products

February 9, 2021

COVID-19 Vaccine: Should Employers Give Workers Paid Time Off or other Incentives to Get Vaccinated?

Published in USA Today Featuring Bunny Ellerin

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