How to Reinvigorate Your Personal Brand like McDonald’s, PBR and UPS

Published in Forbes

From Chatty Employees to $5 Wine: How Trader Joe’s Turns Customers into Fanatics

Published in CNBC Featuring Sheena Iyengar

Something’s Afoot on Madison Avenue

Published in The Wall Street Journal Featuring Mark Cohen

Fashion Startup CEO Uses Science to Develop 144 'Micro-Sizes' to Help Women Find Their Perfect Fit

Published in WPIX-TV Featuring Carly Bigi

Shopping Under the Influence

Published in The Washington Post Featuring Mark Cohen

New Research Explains Why High-End Consumers Adopt Lowbrow, Low-End Tastes

Balancing Act: Consumers Are Willing to Sacrifice Privacy to See Fewer Digital Ads, According to New Columbia Business School Research

No City Hates Its Landlords Like Berlin Does

Published in Bloomberg News Featuring Stijn Van Nieuwerburgh

In Buying Forever 21, Mall Owners Buy Themselves Some Time

Published in Marketplae Radio Featuring Mark Cohen

Old Clothes, New Customers: Nordstrom Becomes Latest Big Retailer to Sell Secondhand Items

Published in The Washington Post Featuring Mark Cohen