Marketing

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July 2, 2020

Ozzy Osbourne Fans Are 'Disagreeable' and Bowie Lovers Are 'Neurotic': Study Shows People Prefer Listening to Artists Who Reflect Their Own Personality

Published in Daily Mail Featuring Sandra Matz

July 2, 2020 | Management Press Releases

Fans Love Musicians’ Personalities As Much As Their Music

June 16, 2020 | Marketing Press Releases

The Smartphone Revolution: “Adult Pacifiers”

June 1, 2020

Why Inclusive Product Design and Messaging Matters: 20 Best Practices

Published in Forbes Featuring Michelle Greenwald

May 31, 2020

Report: COVID-19 delays Amazon Prime Day until September

Published in Fast Company Featuring Mark Cohen

May 20, 2020

Saving Emerging Fashion Brands

Published in Vogue Featuring Mark Cohen

April 15, 2020

Advertisers Increasing Spending during Coronavirus and Tips for Doing It Right

Published in Forbes Featuring Michelle Greenwald

March 31, 2020

How to Reinvigorate Your Personal Brand like McDonald’s, PBR and UPS

Published in Forbes

March 9, 2020

From Chatty Employees to $5 Wine: How Trader Joe’s Turns Customers into Fanatics

Published in CNBC Featuring Sheena Iyengar

March 8, 2020

Something’s Afoot on Madison Avenue

Published in The Wall Street Journal Featuring Mark Cohen

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