Marketing

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August 31, 2019

Bubble Tea Now Comes With a Little Kick

Published in The Wall Street Journal Featuring Stephen Zagor

August 30, 2019

Enough with All the Extra Fees. Just Tell Me How Much I’m Really Paying

Published in The Los Angeles Times Featuring Vicki Morwitz

August 29, 2019

Shoves, Brawls and Shouts: Welcome to Costco’s Opening Day in China

Published in The Washington Post Featuring Mark Cohen

August 28, 2019 | Marketing Division News

Marketing Division Welcomes New Faculty Members

August 27, 2019

The 117-Year Rise and Fall of JCPenney, One of America's Largest Department Stores

Published in Business Insider Featuring Mark Cohen

August 20, 2019

Welcome to McDonald’s. Would You Like a Podcast with Those Fries?

Published in The New York Times Featuring Matthew Quint

August 19, 2019 | Marketing Division News

Marketing Division Welcomes New PhD Students

August 17, 2019

American Consumers Are Holding up the Global Economy. But for How Long?

Published in The Washington Post Featuring Mark Cohen

August 16, 2019 | Marketing Awards

La Londe Conference Best Paper Award

August 15, 2019

Tiffany & Co. Launches Men’s Line, Hoping Diamonds Are a Dude’s Best Friend

Published in The Washington Post Featuring Mark Cohen

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