Marketing

Error message

Warning: array_keys() expects parameter 1 to be array, null given in gsb_publication_page() (line 329 of /hmt/eos-nfs-3/cbs_drupal7_prod/wwws/src/modules/gsbcontent_service/gsb_publication_child/gsb_publication_child.module).
Warning: implode() [function.implode]: Invalid arguments passed in gsb_publication_page() (line 334 of /hmt/eos-nfs-3/cbs_drupal7_prod/wwws/src/modules/gsbcontent_service/gsb_publication_child/gsb_publication_child.module).

July 3, 2019

Ketchup Tries to Keep up with Changing Tastes

Published in Marketplace Radio Featuring Rita McGrath

June 27, 2019

Could Warren Buffett Be Wrong? Kraft Heinz Is Exhibit A for Iconic Big Food Brands at Risk of Losing Global Relevance

Published in CNBC Featuring Rita McGrath

June 26, 2019

Facebook Says Libra Can Change the World. It Needs to Convince User

Published in The Wall Street Journal Featuring R.A. Farrokhnia

June 20, 2019

Thanks, Facebook. More Cryptocurrency Regulations Are Coming

Published in CNN Featuring R.A. Farrokhnia

June 14, 2019

What Happens When a Consumer Giant like Edgewell Buys a Niche Retailer like Harry’s?

Published in Marketplace Radio Featuring Rita McGrath

June 3, 2019

The 117-Year Rise and Fall of JCPenney, One of America’s Largest Department Stores

Published in Business Insider Featuring Mark Cohen

May 24, 2019

J.C. Penney and Kohl’s Have Failed Their Most Loyal Customers: Middle-Aged Moms

Published in The Washington Post Featuring Mark Cohen

May 14, 2019

Visit Times Square? These Projects Want You to Experience It

Published in New York Times Featuring Bernd Schmitt

April 16, 2019 | Decision Science News

Defaults Are Not the Same by Default

March 21, 2019 | Marketing Press Releases

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers

Pages