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December 7, 2009 | Global Brands Newsletter

Case Study: How Much are adidas's Three Stripes Worth?

November 18, 2009 | Global Brands Newsletter

David Rogers honored with Brand Leadership Award at the World Brand Congress

November 11, 2009 | Global Brands Newsletter

Case Study: The Rise of Wegelin & Co., Switzerland's Oldest Bank

September 29, 2009 | Global Brands Newsletter

Yuhan-Kimberly Seeks to Breathe Life into Its Tired CSR Program

September 14, 2009 | Marketing Division News

Professor Lehmann receives Buck Weaver Award

July 7, 2009

Avoid the 50-Packs Of Cereal, and Other Tips for Bulk Buyers

Published in <em>The Washington Post</em>

June 9, 2009 | Marketing Division News

Professor Lehmann named an ISMS Fellow

June 9, 2009 | Marketing Division News

Professor Netzer wins two major research awards

March 23, 2009

Oversaving, a Burden for Our Times

Published in <em>The New York Times</em>

March 10, 2009 | School News

BRITE '09 Conference Showcases Innovation in Branding

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