* Robert Marc Bakish ’89
Bob Bakish is responsible for growing Viacom’s leading portfolio of global, multi-platform entertainment brands, including BET, Comedy Central, MTV, Nickelodeon, and the world-renowned Paramount Pictures film and television studio. Viacom’s 200-plus TV channels reach approximately 4.3 billion cumulative subscribers in more than 180 countries, making it the world’s largest entertainment company across TV.
Mr. Bakish is focused on developing new content, expanding distribution of Viacom-branded content, and pursuing strategic growth opportunities in the company’s core businesses. He was appointed to this role in December 2016 after serving as president and CEO of Viacom International Media Networks since 2007. During this period, Mr. Bakish was responsible for more than doubling VIMN’s revenue and consistently growing its profitability, while guiding a significant international expansion of the company’s entertainment footprint.
In addition, Mr. Bakish built scale for Viacom in high-value media markets, overseeing the launch of Paramount Channel—the world’s leading ad-supported movie network—and successfully acquiring large general entertainment networks including Channel 5 in the United Kingdom, Colors in India, and Telefe in Argentina. Under his direction, online video consumption of VIMN’s content rapidly accelerated through the launch of Viacom Play Plex and other innovative, multi-platform products.
Prior to his leadership of VIMN, Mr. Bakish held a series of corporate, sales, and development positions at Viacom, joining the company in 1997 after serving as a partner with Booz Allen & Hamilton in its media and entertainment practice. Mr. Bakish has an MBA from Columbia Business School and a BS in operations research from Columbia’s School of Engineering and Applied Science. He serves on the boards of both schools.