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The PhD degree in marketing is a research degree that is focused on developing the skills needed to do original research. Considerable latitude exists in the program: some students concentrate on mathematical modeling, some on using behavioral science to explain customer choices and some on the selection of strategy and its impact.

“I want to conduct research and teach marketing to PhD, MBA, and undergraduate students. Columbia Business School, as a leading marketing research university, puts me at a great starting point to do so.”
— Liad Weiss, PhD student, Marketing

Students are expected to attend informal seminars and to take several marketing seminars and courses. The basic courses, which vary somewhat from year to year, are choice and decision-making models, applied social psychology (attitude formation and change), marketing-science models, measurement methods, and competitive strategy (from an applied microeconomic view).

Students are encouraged to work closely with faculty members to develop, conduct, and report significant research. The Marketing Division is widely recognized as one of the best in the world for its published output in leading journals and on the quality of its PhD program. Faculty members have broad interests, including buyer behavior, industrial marketing and purchasing, marketing strategies, marketing planning and information systems, advertising, choice modeling, and the performance of multinational firms.

For more information, visit the Marketing Division.

Sample Marketing courses:

Microeconomic Analysis II

Mathematical Methods II

Bridging Behavioral Decision Research

Research Methods

Consumer Behavior I: Judgement and Decision Making

Bayesian Modeling & Computation


Doctoral Program News

Wong wins Deloitte Fellowship

We are proud to announce that Yu Ting (Forester) Wong is one of the recipients of the 2014 Deloitte Foundation Doctoral Fellowship in Accounting.

Read More About Yu Ting >

The PhD Program Congratulates John Yao

PhD student John Yao was a finalist in the 2013 M&SOM (Manufacturing & Service Operations Management) student paper competition.

Read More About John >

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Sept 2014

Deadline: 01/05/14

MS Marketing
Deadline: 02/02/14

MS Financial Economics
Deadline: 02/02/14

MS Leadership
Rolling admission

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Top Ten Doctoral Program Questions

Here are the most frequently asked questions about the Doctoral Program.

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The Program takes a minimum of four years to complete. Most students complete the process in five years.

We do not require a business undergraduate degree or masters to apply or be accepted to our Doctoral Program. We have had several students from degree programs including: Economics, Statistics, Psychology, Sociology, Mathematics, and Engineering, among others.

Unlike an undergraduate or master level program, where individual courses are incorporated with a highly structured learning experience, the doctoral education places an emphasis on self-directed learning and close relationships with a select few faculty in a particular area of specialization. Programs typically involve intense reading of academic journals and writing original research. Doctoral students usually grow close relationships with their faculty mentors. These advisors work closely with the students to define a course of research and help provide guidance in the dissertation process.

You can study in one of our five divisions: Accounting, Decision, Risk and Operations, Finance and Economics, Management, or Marketing. A more nuanced understanding of these fields can be seen in the areas of expertise of the Business School’s faculty research.

Unfortunately our Doctorate is available only as a full time, in residence program.

Apply using our online application. We ask that you do not send any documents directly to the School, all materials can be submitted online. Please comply with the posted application deadlines, being sure to include all required components of the application.

The aim of our Program is to accept 23 students per year (Accounting: 4, DRO: 4, Finance: 6, Management: 5, Marketing: 4).

While we have no prerequisites for application, students with limited quantitative backgrounds may benefit from taking accounting, mathematics, econometrics and statistics before enrolling. We encourage you to explore each Division’s requirements before applying the Analytical thinking and quantitative tools have a significant influence on success in the program.

No, the goal of the Doctoral Program is to place graduates in academic institutions as top researchers and instructors. If you have a different goal in mind we encourage you to investigate our MS Programs which combine the Doctoral level coursework in a masters package.

A full financial aid package is offered to most admitted students, this includes tuition, fees, and stipends. Our living stipend is provided in the form of a fellowship. Students are not required to secure jobs as teaching or research assistants. However, most students do during their careers as a way to supplement their funding package.

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