Abstract

Examines the degree to which individuals adapt their decision processes to the degree of interattribute correlation and conflict characterizing a decision problem. Prediction that the more negatively correlated the attribute structure, the more people will use strategies that process much of the relevant information and make trade-offs; Computer simulation.

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Citation

Bettman, J. R., Eric Johnson, M. F. Luce, and J. W. Payne. "Correlation, Conflict, and Choice." Journal of Experimental Psychology: Learning, Memory, and Cognition 19, no. 4 (1993): 931-51.

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