How will the widespread diffusion of information technology change consumer research? I argue that information technology will profoundly change the way knowledge is generated and disseminated. In generating knowledge, consumer researchers will see the diminishing use of student subjects, an increase in the use of global samples, panels, secondary data, and information acquisition techniques. In disseminating knowledge, I suggest the possibility of self-organizing journals that would use the ratings of selected readers to determine the status of submitted research.
Johnson, Eric. "Digitizing Consumer Research." Journal of Consumer Research 28, no. 2 (September 2001): 331-36.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.