Abstract

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.

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Citation

Jacoby, Jacob, Gita Johar, and Maureen Morrin. "Consumer Psychology: A Quadrennium." Annual Review of Psychology 49 (1998): 319-44.

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