Creative destruction tends to be a very disruptive and painful way of bringing about change — often so painful that it becomes virtually unsustainable. In many situations such highly destabilizing and painful changes can hurt more than they help. What is needed is a less disruptive approach to change — one that provides for a sustained series of successful changes, enabling firms to adapt to their ever-changing environments without being torn apart. An alternative to creative destruction called creative recombination is described. Creative recombination begins with the assumption that firms already have in-house many, if not most, of the elements that they need to bring about change. Rather than destroying existing organizational assets to bring about change, firms can simply recombine them.
Abrahamson, Eric. "Using Creative Recombination to Manage Change." Employment Relations Today 30, no. 4 (Winter 2004): 33-41.
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