The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms
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Citation
Kotha, Suresh, Shivaram Rajgopal, and Mohan Venkatachalam. "The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms." Journal of Business 77 (2004): S109-S133.
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