The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms | Columbia Business School Research Archive

Suresh Kotha, Shivaram Rajgopal, Mohan Venkatachalam

Citation

Kotha, Suresh, Shivaram Rajgopal, and Mohan Venkatachalam. "The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third-Party Ratings for E-Commerce Firms." Journal of Business 77 (2004): S109-S133.

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