Abstract

Citation

Johar, Gita. "Commentary: Marketing Applications." In Legends in Consumer Behavior: Morris B. Holbrook. Ed. Jagdish N. Sheth. Thousand Oaks, CA: SAGE, 2015.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.