Moe, Wendy, Oded Netzer, and David Schweidel. "Social Media and User Generated Content Analysis." In Handbook of Marketing Decision Models. Ed. Berend Wierenga and Ralf van der Lans. New York: Springer, 2016.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.