Design vs. Discovery: Which Way to Innovation?
Abstract
"Design thinking" is slowly but surely taking over the field of innovation. The result is terrific design. But that's not the same as innovation. Here, William Duggan argues the importance of "discovery," a method that combines solved parts of a problem to arrive at true innovation.
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Citation
Duggan, William. "Design vs. Discovery: Which Way to Innovation?" The European Business Review, March 2013.
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