Abstract

In Creative Strategy: A Guide for Innovation, William Duggan shows how the human mind creates solutions to new problems and then translates that mental method into a series of formal steps that an individual or group can use for innovation of any kind. The mental method is "strategic intuition," which Duggan's previous book Strategic Intuition explains in detail. Here, an excerpt from Creative Strategy discusses a set of steps that can be used to apply strategic intuition, outlining a formal method for innovation.

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Citation

Duggan, William. "Creative Strategy: A Guide for Innovation from Mind to Method." The European Business Review, August 2013.

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