The nature of Brian Williams’s violation strikes at the very core of what he does. It will not be easy to regain our trust, and his first half-hearted attempts at an apology have only deepened our suspicions. But there are specific actions he can take. Williams has faced long odds before, and if he takes the right action — and makes the right apology — it will give him a fighting chance.
Schweitzer, M., and Adam Galinsky. "The apology formula: How Brian Williams, and all of us, can recover from a transgression." LinkedIn, February 23, 2015.
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