Abstract

Weekly box office revenues for approximately a hundred successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.

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Citation

Jedidi, Kamel, Robert Krider, and Charles Weinberg. "Clustering at the Movies." Marketing Letters 9, no. 4 (1998): 393-405.

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