The template approach to creativity and problem solving has, so far, been successfully applied in new product development processes (Goldenberg, Mazursky, & Solomon 1999b), technological innovations (Goldenberg, Mazursky, & Solomon 1999c) and in advertising (Goldenberg, Mazursky, & Solomon 1999d). The current research is an attempt to bring this innovative technique into the negotiation arena.
Nir, Dina, Jacob Goldenberg, and Eyal Maoz. "Creativity in Negotiation." In Creativity and Innovation in Organizational Teams. Ed. Leigh Thompson and Hoon-Seok Choi. Mahwah, N.J.: Lawrence Erlbaum, September 2005.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.