Abstract

Citation

Goldenberg, Jacob, Barak Libai, and Eitan Muller. "Complex Yet Simple: Cellular Automata as an Enabling Technology in Marketing Strategy Research." In Assessing Marketing Strategy Performance. Ed. Donald R. Lehmann and Christine Moorman. Cambridge, Mass.: Marketing Science Institute, 2004.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.