On November 14, the Media Management Association (MMA) and the South Asian Business Association (SABA) welcomed Nusrat Durani, general manager and senior vice president of MTV World, to address students in Uris Hall. Accompanied by popular television personalities and lively audiovisual displays, Mr. Durani described the runaway success of MTV World's division of MTV Networks that is breaking new ground by targeting growing audiences of South and East Asian origin in the United States.
Fusco, Brad. "MTV World Presented by Nusrat Durani." The Chazen Web Journal of International Business (2005). http://www8.gsb.columbia.edu/chazen/.
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