Abstract

CEOs of large companies often complain to us about how hard it is to grow profits organically. They worry that it's just a matter of time before they fall prey to invaders — and therefore assume that to grow robustly they will need to seek out new markets, territories, or acquisitions.

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Citation

MacMillan, Ian, and Larry Selden. "The Incumbent's Advantage." Harvard Business Review, October 2008.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.