Sure, companies say they put customers first. But only a few do. They're the ones whose stock you want to own.
Colvin, Geoffrey, and Larry Selden. "5 Rules for Finding the Next Dell." Fortune, July 12, 2004.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.