Personality-customised Advertising in the Digital Environment
Abstract
Citation
Matz, Sandra. "Personality-customised Advertising in the Digital Environment." In Routledge International Handbook of Consumer Psychology, 656-674. Ed. Cathrine V. Jansson-Boyd and Magdalena J. Zawisza. New York: Taylor & Francis, 2016.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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