Abstract

Citation

Matz, Sandra. "Personality-customised Advertising in the Digital Environment." In Routledge International Handbook of Consumer Psychology, 656-674. Ed. Cathrine V. Jansson-Boyd and Magdalena J. Zawisza. New York: Taylor & Francis, 2016.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.