Abstract

Gustavo Cisneros, chairman and chief executive officer of the Cisneros Group of Companies, one of the largest privately held media, entertainment, technology and consumer products organizations in the world, delivered the keynote address at the annual Latin American Business Association's conference. Cisneros described the growing U.S. Hispanic market, as well as the ways in which Latin American companies are taking advantage of the compelling business opportunities it presents.

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Citation

Fusco, Brad. "The Emergance of the US Hispanic Market and Its Impact on Latin America." The Chazen Web Journal of International Business (2005). http://www8.gsb.columbia.edu/chazen/.

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