Abstract

In January 2007, a group of nearly 20 Columbia Business School students set out to experience the many facets of Italian life, business and, yes, wine. The students traveled to Milan, Maranello and Rome, meeting with senior executives at some of the most recognizable brand names and learning about Italian business culture and what it means to live, breathe and sell luxury.

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Citation

Goodwin, Scott. "Italy Luxury Goods Study Tour Paper." The Chazen Web Journal of International Business (2008). http://www.gsb.columbia.edu/chazen/journal.

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