Abstract

Columbia Business School professor Noel Capon offers a guide for marketing executives focused specifically on marketing decisions and their financial implications.

Citation

Capon, Noel. Financial Analysis for Marketing Decisions. Bronxville, NY: Wessex Press, 2014.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.