Scaling Big in India: Leveraging Behavioral Science to Help Feed Millions
A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world's largest lockdown to combat COVID-19.
Johar, Gita, Shilpa Madan, and K. Ganesh. "Scaling Big in India: Leveraging Behavioral Science to Help Feed Millions." Stanford Social Innovation Review (August 2020). https://ssir.org/articles/entry/scaling_big_in_india_leveraging_behavior....
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