Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it.
Jerath, Kinshuk, and Michael Brown. "How the Marketing Technology Landscape Will Transform in the New Year." Adweek.com (January 9, 2019). https://www.adweek.com/programmatic/how-the-marketing-technology-landsca....
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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