In this chapter, we discuss both the criticisms and benefits of advertising and address ethical concerns for anthropologists involved in the creation of advertising. We examine how ethical complexities range from the question of advertising as a necessary form of consumer-brand engagement to socially responsible advertising as a necessary form of consumer-brand engagement to socially responsible advertising, to professional ethics surrounding the objects or brands being advertised, and to the work of anthropologists in advancing advertising campaigns.
Morais, Robert, and Timothy de Waal Malefyt. "Advertising Anthropology Ethics." In Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy, 104-118. New York: Routledge, 2017.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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