Students who want to work in business are well served by taking anthropology courses and earning anthropology degrees. Their anthropological education can be applied in a broad array of businesses: marketing, advertising, marketing research, design, new product development, organizational culture and change, sustainability, risk management, and more. Anthropologists are on staff and consult with Google, Intel, American Eagle, Nissan, ADP, and IBM; anthropologists have conducted consumer, design, and organizational research for Procter & Gamble, Campbell's Soup, WD-40, General Motors, Revlon, IDEO, and MARS, among others; many anthropologists work in advertising agencies, design companies, and marketing research firms.
Morais, Robert, and Elizabeth Briody. "Business Is Booming for Business Anthropology." American Anthropological Association (February 14, 2018). https://www.businessanthro.com/post/2018/02/14/business-is-booming-for-b....
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.