Abstract

Students who want to work in business are well served by taking anthropology courses and earning anthropology degrees. Their anthropological education can be applied in a broad array of businesses: marketing, advertising, marketing research, design, new product development, organizational culture and change, sustainability, risk management, and more. Anthropologists are on staff and consult with Google, Intel, American Eagle, Nissan, ADP, and IBM; anthropologists have conducted consumer, design, and organizational research for Procter & Gamble, Campbell's Soup, WD-40, General Motors, Revlon, IDEO, and MARS, among others; many anthropologists work in advertising agencies, design companies, and marketing research firms.

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Citation

Morais, Robert, and Elizabeth Briody. "Business Is Booming for Business Anthropology." American Anthropological Association (February 14, 2018). https://www.businessanthro.com/post/2018/02/14/business-is-booming-for-b....

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