Abstract

Are comic book superheroes compatible with Islamic culture? Kuwait-based Teshkeel Media Group has attempted to answer this question by creating comic books infused with Islam. Naif Al-Mutawa, MBA '03, Teshkeel's founder and CEO, returned to campus on May 15, 2007, to speak about his successful comic book publishing company in the Middle East. He introduced Teshkeel's newest venture, The 99, which is due to debut in the United States in October 2007. He also shared his thoughts on the overall business environment in the Middle East. This event was sponsored by YALA, the Young Arab Leaders Association of Columbia Business School.

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Citation

Mecca, Joseph. "The 99: Superheroes for the Muslim World." The Chazen Web Journal of International Business (2008). http://www.gsb.columbia.edu/chazen/journal.

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