Abstract

Citation

Johnson, Eric, Michel Tuan Pham, and Gita Johar. "Consumer Behavior and Marketing." In Social Psychology: Handbook of Basic Principles. Ed. Arie Kruglanski, E. Tory Higgins. New York: Guilford, April 2007.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.