Two Columbia Business School students have developed an idea for a shoe accessory. They believe that this product will sell and want to set up a company. What marketing-related questions should they address in order to increase their chance of success?
Toubia, Olivier. SoleMates. NYC: Columbia CaseWorks, 2008.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.