Michael Dwork and his team are developing a line of environmentally-friendly disposable dinnerware. They want to use conjoint analysis to determine consumers' preferences and willingness to pay. Would you modify their questionnaire in any way?
Toubia, Olivier. GreenWare. NYC: Columbia CaseWorks, 2008.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
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