"Ad-ding" It All Up: Identifying the Thai Advertising Industry's Success Drivers
Abstract
Richmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.
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Citation
Escolar, Richmond. "'Ad-ding' It All Up: Identifying the Thai Advertising Industry's Success Drivers." The Chazen Web Journal of International Business (2008). http://www4.gsb.columbia.edu/chazen/journal.
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