Abstract

Richmond Ezer Escolar shows how Thailand's unique history, culture, refined aesthetics and cost advantages make it one of the most attractive locations in the world for advertising.

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Citation

Escolar, Richmond. "'Ad-ding' It All Up: Identifying the Thai Advertising Industry's Success Drivers." The Chazen Web Journal of International Business (2008). http://www4.gsb.columbia.edu/chazen/journal.

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