Total Integrated Marketing: Breaking the Bounds of the Function
Abstract
Citation
Hulbert, James, Noel Capon, and Nigel Piercy. Total Integrated Marketing: Breaking the Bounds of the Function. New York: The Free Press, 2003.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.