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Citation

Urminsky, Oleg, and Ran Kivetz. "Scope Insensitivity and the 'Mere Token' Effect." Journal of Marketing Research 48, no. 2 (2011): 282-295.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.