Capon, Noel. "Marketing: The Anchor for Sales." In Oxford Handbook of Strategic Sales and Sales Management, 571-596. Ed. David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy. Oxford: Oxford University Press, 2010.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.