Abstract

Citation

Capon, Noel, and Jeremy Kagan. "The Future of Advertising on the Internet." In The Online Advertising Playbook: Tested Tactics and Proven Strategies from the Advertising Research Foundation. Ed. Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci. Hoboken, NJ: Wiley, April 2007.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.