Managing Marketing in the 21st Century: Student Study Guide is designed to help students with their study of marketing. It is particularly helpful for memorizing content and for preparing for exams.
Capon, Noel, and Andy J. Yap. Managing Marketing in the 21st Century: Student Study Guide. Bronxville, NY: Wessex Press, Inc., 2008.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.