Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them
In Marketing 101, you'll learn how to: master the basics of great marketing to grow your business; adapt your marketing strategy to difficult economic conditions; understand customers, competitors, and markets; discover your target audiences; position your product or service against the competition; create a great brand from scratch; market residential and commercial properties effectively; and much more.
Sexton, Don. Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them. Hoboken N.J.: Wiley, 2006.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.