Abstract

Donald E. Sexton, PhD, a professor of marketing at Columbia University and president of The Arrow Group, Ltd., discusses one key way to link marketing activity to financial performance.

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Citation

Sexton, Don. "Achieving Marketing Nirvana." The Advertiser 1 (July 15, 2009): 18.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.