A Cluster Analytic Approach to Market Response Functions
Article reprinted with permission from the Journal of Marketing Research, published by the American Marketing Association, Don Sexton, 11, no. 1 (February 1974), pp. 109-14.
Sexton, Don. "A Cluster Analytic Approach to Market Response Functions." Journal of Marketing Research 11, no. 1 (February 1974): 109-14.
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