This case introduces students to GM’s partnership with Toyota in the NUMMI joint venture in order to analyze the challenges GM might face in implementing this approach more broadly. Students consider the evolution of lean operations and its various elements. The case focuses on the Toyota Production System, its benefits and related flexibility. What are the potential implications of the analysis for GM’s production strategy and profitability?
This is one of a collection of cases that comprise the General Motors Integrated Case, viewing GM’s business issues from multiple perspectives, devised specifically to be taught in Columbia Business School?s Core curriculum.
Olivares, Marcelo, Trevor Harris, Omar Besbes, and Gabriel Weintraub. Lean Operations: From Efficiency to Profit. Columbia University: CaseWorks, Fall 2011.
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