Keller, Punam, and Donald Lehmann. "Design of Effective Obesity Communications: Insights from Consumer Research." In Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. Armonk, New York: M.E. Sharpe, January 2011.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.